Avoid Paying the Cost of a Disgruntled Customer – Customer Experience Magazine

Customers are paramount to business success, and ensuring your business maintains customer satisfaction throughout the entire customer journey is a complex and important process, as the cost of getting it wrong and creating a disgruntled customer can be huge. Here we outline the effects it can have on a business and the steps a company can take to avoid them. 1. The effect of ‘word of mouth’…

Source: cxm.co.uk

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